Auto Brand Parment, Anders, Ph. D.
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52.50 zł
Opis książki
Provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert and features: case studies on major car brands personally conducted by the author including: Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Sa
Szczegóły książki
Autor
ISBN
09780749469290
Dostępne formaty
eBook (PDF, EPUB)
Audiobook (MP3)
Język
Polski